What will the vibe be like at our store?
The Army of Love will be a magical place with a warm, inviting atmosphere and beautiful aesthetics. The customer experience will be extremely simple, intuitive, and enjoyable. Our store will serve as a battleground of ideas, where people can discuss various topics without judgment or censorship. Together, we can strive for truth and live in love and harmony.
At The Army of Love, we believe in creating a space in which the best ideas flourish. This means not getting offended, not taking things personally, and not letting our emotions rule us. Instead, we should have rational discussions in an attempt to have both parties come to a greater understanding of the ideas discussed. I have plans for a list of “rules” that will facilitate this exchange of ideas, for example:
Rule 1: Don't be a pussy. The only way for the best ideas to win is if we're able to discuss our ideas without getting offended. Grow up and have an actual conversation instead of crying like a little baby every time you hear something that upsets you.
Rule 2: Don’t be too dick-ish. Remember that the person you are talking to is a human being who suffers just like you and try to approach them with love and compassion.
Furthermore, we would love to partner with people like Jordan Peterson (I love you JP <3) and have them come speak at our store and discuss some ideas with us :)
The 4 pillars we will base our design philosophy on are as follows:
1) Beauty. It is imperative that we build a space that's beautiful. It will be a mostly nature-based theme, at least at first, with features like artificial grass on the inside floor. We will also work with artists to make the place extremely pleasing to the senses. Any artists out there that are interested, I'd love to talk. Please email me at cam@armyoflove.net
2) Simplicity. At The Army of Love, we believe that good design is simple. When you really get to the essence of an idea, you're often left with something very simple. We will have a very simple, intuitive customer experience, where you walk in, immediately see all the ingredients in the product you're looking at, and purchase it with ease.
3) Sustainability. For a system to be truly great, it must be sustainable. The outputs must become inputs and feed into the new cycle. For example, we will compost as much as we are able to, including cups, napkins, and utensils, and eventually have our own farm where we use the compost to grow new goodies :)
4) Intent. At The Army of Love, we strive to do everything with intent. Every little detail matters. Every part has to be designed with a purpose. There will be no random elements in our store. The screws on the door will be beautiful, and the seating will be thoughtfully designed to bring people together. We will be limited by our resources, government compliance, and time, so we may not always be able to deliver 100% perfection, but this is the goal.
Examples:
1) Bathrooms. I believe I've solved the bathroom problem, let me know what y'all think. So think of a row of porta-potties. Like that, but indoors and nice. A row of individual, fully sealed, sound proof stalls that serve as the customer's own personal space. This row of "stalls" will be up against the wall near the main area, so outside of the stalls is just another public space, just with sinks for washing hands. The individual stalls are genderless, any gender can use any stall. Once you're inside your personal stall, it's 100% your space to do whatever you need to do.